Faster sites mean more money

Google found that when pages took only half a second longer to appear, usage of their site dropped 25%. In her talk, Scaling Google for Every User at the Seattle Conference on Scalability, Marissa Mayer communicated these results. The explanation of the statistic starts around 9 minutes into the video and takes about 3 minutes.

Also, Amazon found every 100ms of latency cost them 1% in sales and Wikia found that faster pages reduces exit rate.

Written on August 6, 2007